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Description Outlines the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing their products. Product details Format Paperback pages Dimensions x x Back cover copy "The Blockbuster Toy! It is also great reading for those of us who love the toy industry and are inspired by its past. Toys are a significant part of pop culture.

They reflect us and in many ways help shape us.

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Every holiday season brings throngs of parents into the stores, looking for the must-have toy of the season, ignoring thousands of others that don't hold their interest. What separates those clamored-for toys from those left behind?

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What does it take to create a toy that will have a massive impact on the cultural landscape? The Blockbuster Toy! Designed to help toymakers "follow the smile," this book is part history, part how-to, and part child and parent psychology--a superb reference for anyone marketing their products to kids.

It's also an insightful peek into the toy world for all those intrigued to know the secrets that impact everyday pop culture. He is the former senior partner, director of planning research in the Los Angeles office of Ogilvy Mather Worldwide, the world's sixth-largest agency network. Rating details. Book ratings by Goodreads. Goodreads is the world's largest site for readers with over 50 million reviews.

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Published Gretna, La. Language English View all editions Prev Next edition 1 of 2. Check copyright status Cite this Title The blockbuster toy!

Author Del Vecchio, Gene. Physical Description p.

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  • The Blockbuster Toy!: How to Invent the Next Big Thing - Gene Del Vecchio - Google книги.
  • The Blockbuster Toy! : How to Invent the Next BIG Thing by Gene Del Vecchio (2003, Paperback).

Subjects Toys -- Marketing. Toy making.

  1. Cinnamon and Nutmeg Candied Yams.
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  3. That Affair Next Door and Lost Man s Lane.
  4. Freely available.
  5. Contents A toymaker's life The essence of a blockbuster toy Create a master Create a creator Create a nurturer Create an emulator Create a friend Create a collector Create a story lover Create an experience seeker Create a plaything in everything Blockbuster marketing Blockbuster public relations Blockbuster advertising Blockbuster sales promotions Blockbuster packaging Creating the next blockbuster toy. Notes Includes index.

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